Chris Slusar is a Milwaukee native who loved fishing as a kid.

But in the late 1970s a musky fishing trip with his uncle Joe to the Chippewa Flowage near Hayward altered his relationship with the sport.

Slusar was introduced in northern Wisconsin to Frenchy LeLures made by Verlin “Frenchy” LaMay, a fishing guide and lure designer who worked out of Indian Trail Resort on the flowage…