In 1974, Janice Durand wrote Getting the Most Out of Madison, a guide to the city. After coordinating events on the new State Street Mall for a year, she opened the Puzzlebox, a toy store for all ages, at 230 State Street, in 1979. Durand added locations in Milwaukee and St. Louis in the next eight years, and in 1990 opened Little Luxuries, a gift and accessories store, just half a dozen spaces up the street from the Puzzlebox.
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