Kristin Gilpatrick is the founder and “Marketer-in-Chief” of KLG Marketing, bringing more than 30 years of experience in publicity, marketing, journalism, and the book industry to her work with authors and publishers. A former award-winning newspaper editor and radio and television reporter, she is also the published author of the Hero Next Door™ series of military histories.

Throughout her career, Kristin has marketed books and developed events and campaigns for publishers and authors throughout Wisconsin and beyond. Her experience includes work with the Wisconsin Historical Society Press and Badger Books, as well as authors including Michael Perry, Jerry Apps, and Terese Allen.

Kristin brings a deep understanding of both traditional publicity and the evolving ways readers discover books. Her work spans media relations, bookseller outreach, social media, events, trade marketing, and industry platforms, supported by longstanding relationships with media, booksellers, reviewers, and other publishing professionals throughout the Upper Midwest and nationally.

With decades of experience across journalism, publishing, marketing, and bookselling, Kristin understands that successful book marketing is about more than promotion—it is about finding the right audience, creating meaningful opportunities for discovery, and building connections that help books reach readers.